Mirum India bags digital marketing automation mandate of Joyalukkas

Mirum will set up different studios — email, mobile, social and advertising — for the jewellery brand

Netflix revenue soars on local content, marketing

Netflix India reported revenues of Rs 466.7 crore for FY19 with a net profit of Rs 5.1 crore

ARC Worldwide gets shopper marketing and retail knowledge centre

The agency has appointed Khushbu Kaushal as the head of the division

Hotels come out with special offers, promotions for peak holiday season

Hotel chains said the offers are for the peak season and aimed at boosting occupancy, getting more people to sign on to loyalty programmes, and improving recall and positioning of existing brands. Hotel chain Accor is running the ‘starting from offer for Kolkata, Bengaluru and Mumbai, where prices for rooms start from as low as Rs 2,799.

Santoors soap campaign is my favourite, says Yardley Indias Manish Vyas

The ad stands out because of the consistency of the message over the decades

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